Telling the truth about SME life today

71: Insure & Go Insurance Services

If there’s one thing that Insure and Go founder Perry Wilson hates it’s the bureaucratic meddling of the FSA. “It keeps changing the guidelines on how to do things, so we have to keep spending time, effort and money keeping up. It’s probably held our business back by 25 per cent. The FSA’s only saving grace is that it keeps the cowboys out of the industry.”

Even so, the company’s turnover is at £19.5m and is set to swell another 15 per cent this year. Wilson is an energetic and tireless worker: “You’re not an entrepreneur unless you’re constantly pushing the business forward”, and hasn’t allowed his lack of academic credentials limit his success. “I’m dyslexic and left school at 16 with an ‘E’ in technical drawing,” he laughs.

The founding principle of Insure and Go is simple: “No one likes buying insurance, so make it as cheap and painless as possible”. With this formula and a principally web-based offering, the company has grown year on year since its inception.


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