What they do:
Music technology platform
One of the goliaths in the online music scene, 7digital is going toe-to-toe with rivals Spotify, Rara and Deezer. And how is it doing? It certainly has the catalogue, with 23m tracks on its database. With 4m Android downloads of its app, it is making huge progress in the mobile market. 7digital also has a popular website, and powers the music services of third parties.
The real key is partnerships. 7digital has also forged partnerships with a number of OEMs and handset manufactures, including Samsung, HTC and BlackBerry, through the company’s API (application programming interface). These partnerships have seen 7digital powered music apps pre-installed on millions of devices, including flagship handsets from Samsung (the Galaxy S2, S3 and S4) and HTC (HTC One). 7digital expects over 100m smartphone devices will ship with 7digital-powered music apps installed during 2013.
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