8 best and worst social media campaigns

Social media can do wonders for any business, but when it backfires, the problem becomes all too public.

1. British Gas

In October 2013, British Gas decided to hold a #AskBG open Twitter Q&A. The problem: they hiked their energy prices by ten per cent on the same day, making their company’s customer service director, Bert Pijls, a sitting target for angry customers.

Tweets included:

  • “#AskBG My office has a window where the sun comes in and makes the side of my head really hot. How much do I owe you?”
  • “#AskBG Have you considered changing your corporate slogan to something a bit more honest?”
  • “#AskBG would it be ok to burn the corpses of your board of directors when I can’t afford heating?” and
  • “Can’t see this going horribly wrong! < @BritishGas: Customer Services Director Q&A about price rise at 1-2pm. Tweet questions to #AskBG”
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