8 best and worst social media campaigns

3. McDonald’s

McDonald’s planned a social media campaign that would hopeful inspire people to visit memory lane. Mood: nostalgic. Scene location: McDonald’s. Result: Jokes about obesity and dog food. Indeed, #McDStories was a huge success, but not in the way they had hoped.

In a matter of seconds, their Twitter profile was filled with horror stories from customers and ex-employees alike. McDonald’s had to remove the hashtag after only two hours. A week later, however, everyone was still using the abandoned hashtag. To make matters worse, McDonald’s couldn’t remove the Twitter page and now has permanent brand-damaging information on its account.

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