8 best and worst social media campaigns

4. Ragu

Trying to gain traction, Ragu started a campaign that bemoaned the fact that dads couldn’t cook. They went on to create various videos featuring mothers complaining about how they had to do all the cooking. In the end, it was meant to stimulate a good-natured discussion about what happened when dads’s took over cooking, or if they cooked at all.

But to market the videos, they then spammed well-known bloggers, who happened to be dads, through Twitter with links to said videos, hoping they would link and share. Although the videos were shared, the ensuing rant that followed did more damage than good.

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