8 best and worst social media campaigns

Successful marketing campaigns have to grab an audience, enabling them to engage with the brand. More importantly, however, they need to be unique. Here are four of the best social media campaigns.

5. Blendtec

Since his youth, CEO Tom Dickson grew up testing the capabilities of the blenders he invented by blending items such as wood. It was only when the firms marketing director came across Dickson’s blending techniques that he realised what form the solution to their social media problems would take. Blendtec started filming Dickson’s experiments and soon home sales of blenders increased by more than 700 per cent.

In fact, the sales of a product that Dickson uses is said to increase over 1,000 per cent due to the ‘Will it Blend?’ series.

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