8 best and worst social media campaigns

7. Oreo

Oreo is one of the brands constantly known for their creative social marketing skills, as seen through the simple tweet “you can still dunk in the dark” during the Super Bowl blackout. But possibly one of their best campaigns started on Facebook when Oreo turned 100. For the next 100 days, Oreo designed a different Oreo cookie design, the first of which was a seven layer rainbow cookie in support of gay pride. Their ‘daily twist‘ designs included events such as the Mars landing and Batman: The Dark Knight’s premiere.

Oreo gained over 231m media impressions from over 2,600 articles, increased their Facebook engagement by 195 per cent and increased their share rate by 280 per cent.

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