8 best and worst social media campaigns

8. Red bull

One of the most talked about marketing stunts of 2013 comprised of Red Bull making good on its promise to give a man wings. In Red Bull’s Stratos, in cahoots with NASA, took Australian skydiver Felix Baumgartner up 39km into the sky. Baumgartner jumped to Earth from space in a pressurised suit for what lasted approximately ten minutes. Through social media, Red Bull ensured that the public would see every second of it, live. Baumgartner broke three world records, which included becoming the first human to break the sound barrier without the help of engine power.

Before jumping, Baumgartner stated: “I know the whole world is watching now. I wish you could see what I can see. Sometimes you have to be up really high to understand how small you are.”

Needless to say, the video quickly went viral.

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