However, it’s important that new exporters keep their wits about them and remember the basics. Applying a few simple rules from the outset will help to reduce risk, maintain a good credit record, attract finance and keep on top of potential cashflow issues.
Tip 1: Immerse yourselfIt’s critical for a first-time exporter to gain knowledge about their prospective market and plan a strategy. This includes understanding the country itself and its economic and financial stability as well as your future customers and the specific need for your product. You also need to get to grips with its business culture, finance, language and legal requirements.
Tip 2: Only fools rush inMake sure that you investigate the financial standing and history of any prospective international partners and clients. It can be difficult to judge at a distance whether they present a high risk, so it’s worth investing in some in- depth business information to understand their credit worthiness and payment performance.
Tip 3: Cash flow across bordersExporting creates certain pressures on cash flow that domestic business does not. The very process of exporting is slower therefore you need to be aware that there might be a bigger gap between the production and shipping of goods and getting paid. You could consider insurance to guard against the impact of not being paid on time.
Tip 4: Manage your costsYou will more than likely have to cope with additional logistical problems such as international transportation of goods which can cost more than you think. Make sure that you shop around before you commit to any upfront costs and research what currency you should be paid in to guard against currency fluctuations.
Tip 5: Strictly does ItPut a stringent credit management and collections procedure in place. This will provide a consistent guide for your customers and suppliers on how you will manage receivables and how you will deal with non-payment.
Tip 6: Attract trade financeMany exporters are turned down for trade or export finance because their credit score is not strong enough. Make yourself more attractive to would-be funders by always paying your invoices on time, ensuring that your credit record is correct and informing the relevant credit reference agencies of any changes within your business.
Tip 7: Understand the restrictions and regulationsMany countries have restrictions on foreign ownership and investment, so you need to be aware of any possible state intervention or heavy regulation. You also need to be aware of your commitments here in the UK in terms of reporting additional income from exporting.
Tip 8: Plan long-termMany countries favour companies that can prove their long-term commitment and although you should go into exporting with the view of it as a medium-to-long term activity, it pays to future-proof yourself with a reactive exit plan should the need arise. Particularly considering any potential rises in inflation a plan of action could come in useful further down the line. Ade Potts is Managing Director of Experian’s SME business, UK&I
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