Sony VAIOOriginally an acronym of Video Audio Integrated Operation, was amended to Visual Audio Intelligent Organizer in 2008 to celebrate the brand’s tenth anniversary. The VAIO brand was created by Timothy Hanley to distinguish items that integrate consumer audio and video with Sony’s conventional computing products. The Sony VAIO logo symbolizes the integration of analog and digital technology. The first two letters, “VA”, represent an analog signal while the last two represent a binary 1 and 0. Image source
Museum of LondonIt’s unlikely you will understand the logo concept at first glance. In essence, the logo is London’s thumbprint, representing the geographic area of London as it as grew over time. The coloured layers reflect the ever-changing, diverse and dynamic make up of London and Londoners, past, present and future.
AmazonMost people recognise the yellow arrow on the Amazon logo depicting a huge smiley. This is supposed to represent the smile on the customers face when they bought a product. But there’s more to the logo. If you look closely, you’ll note that the arrow starts at the letter ‘a’ and ends at the letter ‘z’, signifying that Amazon has everything you might ever want or need, from a to z. Image source
BMWBMW’s logo is said to be evolved from the circular design of a rotating aircraft propeller. The white and blue checker boxes represent a white/silver propeller blade spinning against a clear blue sky. This is due to the company’s role of building aircraft engines for the German military during World War II. According to a BMW journal, the logo was born when a BMW engineer was testing the company’s first 320 bhp engine – the reflection of the rotating propeller that radiated into three colours– silver, white and blue. The engineer also saw three letters – B M W – reflected on the propeller. Image source By Shané Schutte
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