8 of the best PR and marketing stunts ever

1. Paddy Power 

Paddy Power sent two Daft Punk impersonators to gatecrash the Brit awards red carpet in 2014. The impersonators managed to convince everyone they were the actual members of the band, but soon after they whipped off their trousers revealing green Paddy Power underwear to the audience and paparazzi.

2. Taco Bell

In 1996 Taco Bell took out an advertisement in The New York Times that read “Taco Bell Buys the Liberty Bell”, claiming that the historic landmark would be renamed ‘Taco Liberty Bell’. 

After thousands of people called in to complain, Taco Bell admitted that it was an April fools prank. The stunt generated millions in sales after it got covered by thousands of media outlets.

3. KFC

In 2007 KFC built the largest logo in the world near Area 51 in Nevada, USA. They shot the logo with Google Earth’s satellite, which generated over 600 million views. The publicity stunt was made to promote KFC’s new logo.

4. Red Bull

When Felix Baumgartner broke the sound barrier in 2012 with a 24 mile space jump, Red Bull made sure their ‘Gives you wings’ slogan was taken seriously. About eight million people watched the Red Bull sponsored jump, as Baumgartner became part of one of the greatest marketing stunts of all time. 

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