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AA Gill: the voice of reason

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In his article in The Sunday Times, Gill lambasts food and lifestyle business Daylesford Organic for failing to respond to a change in the tide. Daylesford’s target demographic – the monied, frivolous, carefree spendthrifts – no longer exists, so why is the shop still chugging out horn-handled trowels and over-priced onion water?

You can read his article, replete with business anecdotes and biblical metaphors, on The Times website.

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