Access has integrated five companies it previously acquired, and has launched a new logo to reflect a more holistic firm. The company currently turns over more than £20m but O’Reilly has instigated a ten-year plan to reach sales of £100m by 2017. The rebrand is part of the plan but O’Reilly describes the move as “brand elevation” as it’s more than merely changing the logo. He says: “We’re well known for our accounting software but we also have a very strong consulting capability due to the acquisitions we’ve made and this is backed by a broad-based business software portfolio. “As a business-led consultancy and software developer, we’ve combined the strengths of five companies to fully leverage their expertise and best practice. Customers will now be able to benefit across all industries including our key sectors: professional services, not for profit, manufacturing and distribution.” Related articlesAccess is on the path to a green futureIT entrepreneur goes green
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