Accountants are “most trusted” source of advice

Trust in banks, management accountants, lawyers and the internet has plummeted since 2008, according to a survey.

“In these difficult times, businesses need information from objective, reliable and trusted parties,” says Jayne Archbold, MD of Sage’s accountants division.

The Pulse survey, conducted by the business management software provider, reveals that more than a third – 38 per cent – of SMEs view their accountant as the first port of call for business advice, an increase of five per cent on the previous study.

“The fact that accountants have emerged as the most trusted advisor underlines the value they bring to UK firms,” adds Archbold.

Other professions, such as management consultants, solicitors and banks fell from 22 per cent, 18 per cent and 24 per cent in 2008 to nine per cent, two per cent and four per cent respectively in 2010.

Not unsurprisingly, following the results, accountants are upbeat about their prospects for the future. Indeed, 62 per cent of accountants expect to grow their business during the next three years.

What about you – do you trust your accountant the most? Has the recession affected who you go to for advice? Leave your comments below.

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