With celebrities such as Hugh Fearnley-Whittingstall, Kevin McCloud and Stelios Haji-Ioannou all using different forms of crowdfunding in the last two years, Frost is the latest to embrace the new funding mechanism.
Her three year-old film production company Blonde to Black Pictures is using Angels Den in the hope of banking £150,000 using the Enterprise Investment Scheme (EIS) tax relief.
Commenting on the move, Frost said: “The team at Angels offered us a great opportunity to bring the next wave of development funds into the company, it seemed very much a part of our ethos to get potential like-minded film fans and enthusiasts that spot a great investment opportunity, as part of the team.”
According to a statement, the film production company, which also has the backing of business parter Andrew Green, has gained “noticeable interest” at international film festivals.
London-born Frost was married to fellow actor Jude Law for five years and is most famous for her appearances in films such as The Krays, Shopping and Love, Honour and Obey.
Blonde to Black Pictures has revealed that any new investors contributing to the £150,000 round will not only be backing future productions, but also existing feature length and short films.
Read more about crowdfunding:
- Crowdfunding isn’t just for startups
- Ten tips for a successful pitch
- Number of crowdfunding platforms grows by 50 per cent
Bill Morrow, co-founder of Angels Den, added: “It’s fantastic that Sadie and the team over at Blonde to Black Pictures have chosen to work with Angels Den with their crowdfunding ambitions.
“We have already been lucky enough to preview a few snippets from the new movie ‘Set the Thames on Fire’ and it looks incredible, a definite hit.”
Having been set up in September, easyJet founder Haji-Ioannou used equity crowdfunding platform Crowdcube to raise £1.4m. Before that, chef Fearnley-Whittingstall banked £1 million using Crowdcube’s new mini-bond offering.
Figures from innovation charity Nesta predict that the British alternative finance market will be worth £4.4bn by 2015. Its November report, compiled alongside the University of Cambridge, has tracked its growth from £267m in 2012 to £1.2bn in 2014.
“For sophisticated investors seeking strong returns or promising businesses seeking finance, equity crowdfunding is increasingly their first choice, rather than an alternative to the conventional bank model,” co-author on the report Liam Collins said at the time.