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Liam Griffin, CEO of Addison Lee, said:“We are very pleased to announce Addison Lee’s acquisition of Cyclone – a company that, like ourselves, prides itself on offering customers a premium service alongside assured performance.“Following the launch of Addison Lee Eco and rollout of complimentary 4G WiFi across our fleet this acquisition further demonstrates our continued investment to deliver best-in-class experiences for our customers.” The financial details haven’t been disclosed, although the buyout marks the ninth in five years for Addison. It’s a significant move, one that follows comments from the company that it is “excited to lock horns” with much publicised American rival Uber. While Uber is often referred to as a tech firm, Addison has made key technological investments of its own over the years.
It revealed in March that its on-demand booking apps will be enhanced to support the Apple Watch when it launches on 24 April, which follows on from the six-figure Cool, Calm and Collected advertising and product development campaign launched in October. “By refreshing our marketing strategy and updating our digital channels, we can continue to provide a stand-out customer journey from beginning to end,” Addison’s chief commercial officer Peter Boucher explained. The British business has also expanded its international footprint by pushing into £2.2bn taxi market New York in March. At the time, Griffin said: “After London, New York is the world’s next biggest taxi market, so it seemed like a natural step for us as Europe’s largest minicab firm. We already have a great number of existing corporate clients in New York, so demand is already there and it’s an opportunity with real scale.” By Zen Terrelonge
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