Each one wants his or her interest to be piqued by a feeling that you understand their needs, their wants, their preferences… and that you’ve designed a product or service just for them.How can this be accomplished? How can you let your ideal customers know you that you know them and understand them? You can study to become an advanced customer profiler. An advanced customer profiler not only knows the value of research, he or she knows how to put what they learn to work. Here are some pointers so that you can get started on your own path to becoming an advanced customer profiler. Study the language, to speak like an insider One of the best ways to prove your authenticity, expertise and trustworthiness is to speak the language of the natives – or the group of people who need the services you’re offering. Hang out in social media places, in chat rooms or forums where your target audience is talking about what interests them and pay close attention to the words and phrases they use most often. A brilliant by-product of this research? You will know your ideal customer better than anyone. Follow consumer trends As the things consumers do with their time change, so do their preferences. All choices have consequences. Trends are trends because a large portion of the population has chosen to do the same things. This means that those “same things” are affecting them all in similar ways and making similar changes to the ways they live and interact. For this reason, consumer trends cannot be overlooked. Even the rejection of trends is a trend in itself – and the more trends there are to reject, the more openings your brand has for engagement.
Read more on workplace psychology:
- Here’s seven highly controversial productivity tips
- What is psychology of female workers – and would it make a difference of firms knew?
- Neuroscience in the boardroom – is brain training the key to success?
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