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How Do I Advertise My Small Business?

How Do I Advertise My Small Business?

If you’re like most small business owners, you’re always looking for new and creative ways to advertise your company. There are so many options to choose from that it can be difficult to know where to start, especially if you’re on a tight budget. But don’t worry, in this article, we’ll outline several options for marketing channels that are perfect for small businesses. 

So don’t feel overwhelmed, let’s get started and find the right path for your small business’s marketing strategy.

Set Your Budget

Start by defining your advertising budget. How much can you realistically spend on marketing each month? Once you have a number in mind, you can start to look at which channels will be the most effective for your business. For example, perhaps you have a budget of £1,000 per month. You might decide to spend £500 on a Google Ads campaign and the remaining £500 on Facebook ads.

Experiment with this method for a month or two and see how it works for you. If you find that your Google Ads campaign is not performing as well as you’d hoped, you can adjust your budget accordingly and spend that £500 elsewhere. It’s important to be flexible and willing to experiment until you find what works best for your business. 

Pay close attention to what channels give your business the highest ROI. You will find yourself frequently adjusting where your marketing budget is allocated. Now that you have set your initial budget, let’s move on to some specific marketing channels that are perfect for small businesses.

Build Your Website

Your website is one of the most important marketing tools for your small business. It’s essentially your online storefront and it needs to be optimised for both users and search engines. Ensure your website is mobile-friendly, fast, and easy to navigate. Include clear calls-to-action (CTAs) on every page so visitors know what you want them to do, such as sign up for your email list, or direct them to your Amazon or Etsy pages. Many small businesses make the mistake of not having a website and relying solely on social media. But social media should be used to supplement your website, not replace it. It’s easier, and cheaper than ever to create a website for your business.

Use a service like Squarespace to create a website that is modern and aesthetically appealing. They have templates for every type of business and make it very simple to create a professional website without any design experience. Importantly, all of their templates are automatically set up to be mobile-friendly. There is a monthly fee but you can start with a free trial so you can see if it’s the right fit for your business before you commit to anything. Squarespace will also help you set up your website’s domain as well.

Use Social Media Marketing

Obviously, social media should be a key component of any small business’s marketing strategy. It’s one of the most cost-effective ways to reach your target audience and build relationships with potential and current customers. The first step is to identify which platforms your target audience is using the most. Are they on Facebook, Instagram, Twitter, TikTok, or another platform? Once you know where they are spending their time online, you can create content that is relevant to them and start building a presence on that platform.

Most social media platforms make it very easy to create a business profile. This is important because it allows you to include information about your business, such as your website, contact information, and operating hours. Make sure to take advantage of this and fill out your profile completely. They also have templates to help you design and create ads that are visually appealing and effective. Once you start your ad campaign, the platforms will give you excellent data analytics so you can see how effective your campaign is and what, if anything, you should change.

advertise your small busines

Use Paid Search Marketing

Another great way to reach your target audience is through paid search marketing, also known as pay-per-click (PPC) advertising. This type of marketing allows you to place ads on popular search engines such as Google. When someone searches for a keyword that is relevant to your business, your ad will appear in the results. You only pay when someone clicks on your ad, hence the name pay-per-click.

Paid search marketing is a great way to direct customers to your website and generate leads. It’s also very effective for local businesses since you can target your ads to people in a specific geographic area. If you’re unsure how to get started with paid search marketing, there are plenty of resources available, such as Google’s AdWords platform.

If you really want to dive deep into how paid search marketing works, visit skillshop.withgoogle.com. They have excellent tutorials on how advertising works on all of their platforms including YouTube. You can even take free certification tests and if you pass Google will give you an actual certificate. As with all segments of your marketing campaign, be sure to constantly monitor it and make adjustments as needed.

Optimise Localised Search

Another necessary marketing tactic for your small business’s marketing campaigns is to optimise your localised search. This simply means making sure your business comes up when people search for businesses like yours in a specific geographic area. For example, if you own a pub in London, you want to ensure your business comes up when someone searches for “pub London.” The best way to optimize your localized search is to claim your business on Google My Business. This is a free service provided by Google that allows you to input important information about your business, such as your hours, website, contact information, and location.

You can also include pictures and even create virtual tours of your business! Once you’ve claimed and verified your listing, be sure to keep your information up-to-date. Google is constantly changing their algorithms and if you don’t keep your listing updated, there’s a chance it could drop in the rankings and potential customers won’t be able to find you. As with everything else Google-related, you can pay to boost your business up the search rankings and have your ad appear at the top of the page.

Get Involved in Local Events

If your business relies on customers in your local geographic area, a great way to market your small business is by getting involved in local events. This is a simple and effective method to connect directly with potential customers and build relationships with other businesses in your community.

There are often trade shows, art fairs, farmer’s markets, or conventions related to your industry that you can participate in. You can even take it a step further and host your own events. Let’s say you own a new pub in London. Set up an event on a big football matchday or organise a pub crawl with other bars which you can then market on your social media pages. Organising events provide an opportunity to promote your business and network within your community.

Use Referral Marketing

Referral marketing is when you encourage your customers to refer your business to their friends and family. This can be done in a number of ways such as offering incentives like discounts or freebies to customers who refer new business your way. Referral marketing is a great way to get new customers while also building relationships with other businesses that will benefit you both.

Another method of referral marketing is setting up an affiliate programme. Simply put this means providing people with a unique link to share on their social media or website. When someone clicks on the link and makes a purchase, you give them a percentage of the sale. Affiliate marketing is an extremely popular marketing strategy because it’s a win-win strategy for you and your affiliates.

distribute flyers and business cards

Distribute Flyers and Business Cards

The old-school method of marketing your small business by distributing flyers and business cards can still be effective, even in this modern age. You can hire someone to help you with this or do it yourself. Create a post on your social media that you are looking to pay someone to hand out and post fliers. Many students or people just looking for a bit of side money will be interested. This is an effective way to market your small business on a limited budget.

Always keep your business card with you and be ready to hand it out whenever you meet someone new. A recent innovation for business cards is putting a QR code on the back of the card. Your new customer or contact can simply scan the QR code with their phone and they will be directed to the digital location you desire. You can also leave them in strategic places relevant to your industry such as in waiting rooms or on bulletin boards. Don’t be shy about giving out your cards. Do it consistently. A card is an excellent physical reminder of you and your business for your potential customer.

Participate in Local Events

If your business relies on local patrons, participating in local events is another effective method to include in your overall marketing strategy.  You can usually set up a booth at local fairs, festivals, and farmer’s markets for a relatively cheap price. This puts you and your business directly in front of potential customers. Make sure you have plenty of business cards and flyers on hand to give out.  You can also use these opportunities to do market research. Ask people what they think of your product or service, or what they would like to see from you in the future.

Network With Other Local Businesses

Networking with other local businesses is an imperative part of any advertising strategy. Even if they are your competition, it’s better to make friends than enemies, and you never know when a potential collaboration could arise. Most areas have a Chamber of Commerce or other local business organisations that have monthly meetups, and this is a wonderful opportunity to meet other local business owners and professionals.

Having a strong local economy is beneficial for everyone in your area so supporting your fellow businesses is crucial. In general, if you scratch their back a bit, they will scratch yours. Don’t hesitate to promote each other’s businesses on social media and cross-reference products or services to help boost each other’s business. Customers are much more likely to trust a business that has been recommended by another local business with whom they already have a long-standing relationship.

create an email marketing campaign

Create an Email Marketing Campaign

Procuring email addresses is incredibly valuable for an effective advertising campaign. It gives you a direct line to your customer base so that you can promote your business. Setting up an email marketing campaign involves sending out targeted emails to current or potential customers in an effort to generate leads and sales. You can use a service like MailChimp or Constant Contact to easily create and send out your email marketing campaigns.

You can also use your email list to segment your customers and send out targeted messages. For example, if you own a new pub in London, you could send out an email campaign for a new drink promotion or advertise the schedule of events for the week. This is a terrific avenue to increase sales and maintain customer interest and loyalty.

Final Thoughts

There are many ways to promote your small business, but not all of them will be right for your company. The key is to experiment with different marketing channels and see what works best for you.  By following these tips, you will be on your way to effectively advertising your small business. Remember to be creative and consistent with your marketing efforts, while not being afraid to try new avenues. Hopefully, this article has given you the confidence to answer that nagging question, “How do I advertise my small business?”

 

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