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How to Use AI Marketing to Boost Business Productivity

How to Use AI Marketing to Boost Business Productivity

Using AI technology to tailor marketing campaigns, improve content, better understand customers and automate laborious processes are just the tip of the new found AI innovation iceberg.

Companies are now able to amass complete customer data due to taking full advantage of the AI technology now available. This then gives them a much fuller picture of the needs of their chosen demographic and thus enables them to swiftly create custom campaigns for their specific audience on a smaller budget.

This article will aim to address how your company’s productivity can be optimised with the use of the most up to date AI marketing tools and programmes.

Establishing Goals for your AI Marketing

When developing an AI campaign, the first step is to set up an achievable strategy, to be aware of products that could be considered as comparable to yours and to attain proper knowledge of your chosen field.

By using the aforementioned, objectives can be utilised that link to achieving your strategy. This will give your goals a specific focus, for example ensuring that there is a growth in website visitor numbers.

Having deadlines in mind for desired goals will ensure that the marketing campaign is progressing appropriately and using measurable indicators of performance (or KPIs) is another way of tracking the campaign’s advancement. Examples of this could be lead costs and website traffic numbers.

Using Artificial Intelligence to Help with Market Research

Companies can now gain a greater understanding of their customer base by utilising AI intelligence to collect, assess and analyse data so that they have a complete picture of their wants and actions .

Businesses can also be assisted by AI in aspects of their marketing through the use of tools to create customer profiles, group potential service user characteristics, examine current social media trends and attitudes, as well as tracking strategies’ successes. 

Using AI for Demand Forecasting and Dynamic Pricing

AI has additionally shown promise within the area of assisting with surge pricing and predictions, which have always caused tricky to fix conundrums for businesses.

Historical data which highlights demand and related consumer habits can be utilised by AI systems to get an understanding of key factors that would otherwise be laborious to collect when completed by hand.

By using such data to forecast potential demand, confident strategic decisions involving costs of operations and stock can be implemented.

Sales can be perfected with the use of dynamic pricing, to be in line with the price points of rival businesses, or depending on levels of demand at different times.

Content Creation with Artificial Intelligence

Content creation is a major part of most marketing campaigns and AI can aid the speed and quantity at which it can be delivered. 

This can be done by pulling in aspects of data to analyse, with the intention of producing personalised information for the chosen key demographic.

Prominent branding and highly ranked positions on search engines have been reported by early adopters of bot technology. This is due to both enhanced quality of, and an increase in quantity of fresh content.

AI technologies can also be used to improve reader engagement of marketing emails. This can be achieved by analysing large quantities of local, national and international data in order to adopt appropriate cultural nuances with regards to language, intent and habits.

Such instantaneous personalisation and customer tailoring (for example bespoke email writing frames)  is clearly superior and more productive in comparison to conventional bulk email techniques and is therefore, much more efficient.

Using AI for Media Buying

Data is organised with precision and efficiency with the use of AI, so that audiences can be correctly targeted with appropriate media content. By using this technology, the process of purchasing media is the fastest and most accurate than it has ever been. As a result it is now a vital marketing campaign component.

Furthermore, AI can assist in the detection of probable trends, aiding media agencies’ plans in a precise way, allowing purchases of media to be optimal in terms of prospective investment. This can be achieved by adjusting campaigns in “real time”, according to consumer behaviour, choices and purchase history.

Using AI Chatbots for Marketing

With the automation of a great number of intrinsic departmental assignments, AI chatbots are proving to be a dynamic arsenal in augmenting and simplifying marketing procedures.

Marketing teams that utilise such time saving chatbots acquire greater understanding of the needs of their customers, resolve customer issues more easily and tailor more measured media initiatives.

  • Modern marketing professionals, who strive to augment their successes in a streamlined manner can implement the use of customised chatbots that constantly develop and advance.

Conversational Marketing with Artificial Intelligence

Another evolving AI practice is that of conversational marketing. This makes use of direct and engaging customer conversations which establishes confidence in the company.

This area of marketing is becoming revolutionised due to the more efficient real time analysis of automated chats which can lead to greater levels of personalisation.

This is clearly beneficial for businesses as operating costs are reduced and customer satisfaction levels are increased. Alternatively, conversational marketing can be carried out through social media messaging, texting or traditional phone calls but integration is now more effective.

Marketing Distribution with Artificial Intelligence

AI tools also have the possibility of reshaping the distribution processes of many industries besides marketing, with their use of market analysis and supplying precise data on customer actions.

An example of this could be with the use of AI automated programmes for repetitive administrative tasks like regular posting on social media, or email bulletins. Moreover, this could be linked to when Internet traffic is more active in order to be more effective.

Furthermore, marketing professionals can study great quantities of information from differing origins with the use of new AI programmes. As with other areas discussed, each one is planned in a personalised way so that consumers’ desires are understood. This can then lead to complementary AI systems delivering tailored content that is safe, encrypted and fraud resistant. The above can also be used for subsequent trend predictions in the future.

 

Measuring your Productivity Boost

It can be difficult to judge the success of a marketing campaign but tracking quantifiable measures such as how engaged consumers are, whether there is growth related to output and if the costs of operations are within budget will support marketers to stay on target.

 

  • User data from website and specific page visits, as well as records of purchase history will allow conversion rates to be tracked.
  • Consumer attitudes towards and interactions with the marketers’ brand can additionally be monitored through the scrutiny of transactions.
  • Monitoring cumulative capital created by a reduction in production expenditure will produce vital data regarding the business’ successes with Artificial Intelligence tools.

The AI functionality after implementation can be correctly observed at regular intervals using the above three areas, in order to gauge effectiveness in augmenting prolificity.

When to use Human Marketing instead of AI.

Although AI is rapidly learning to take on human roles in marketing campaigns, a more hands on approach has traditionally been preferred. However, AI is now learning to generate campaigns that echo the views of their customers. This means adapting unique communications to favour current customer desires and crazes.

Despite the usefulness of AI in this arena (particularly in relation to the ease of expansion and efficacy), tailored manual strategies shouldn’t be discounted. This becomes most pertinent when working to improve trust, accumulate more satisfied customers and therefore achieve a higher overall consumer satisfaction score.

In order for consumers to form allegiances and belief in brands, it is still crucial to utilise humans in order to acquire meaningful knowledge of their audience. This then allows for valid interpersonal connections to become established. This is something that still cannot be achieved by the use of AI.

What are the Negatives of AI Marketing?

Despite positive innovations, there are also possible downsides to the use of AI marketing in a business context. In addition to those covered above, further 

People Don’t Like Talking to AI

Regardless of their effectiveness and high tech programming, AI is not universally accepted by consumers, as a significant minority are mistrustful of automation and miss human interactions that tend to be more empathetic.

Although AI advancements have led to the fulfilment of complex operations, they are far from able to replicate human relationships through their conversations.

Customers can then be uncomfortable disclosing sensitive information (as they would with another person) due to this.

Effective AI Needs a Lot of Data

For AI to work effectively, it permanently needs access to up to date information, so that it can correctly produce forecasts, conclusions and courses of action. This can be both positive and negative for companies, as it creates a chance to utilise great quantities of information which may go unnoticed in other circumstances.

Conversely, there are potential problems related to the expense of finding and gathering such information that could hinder the capacity of a business to benefit from artificial technological advances.

Moreover, programming utilised for more complicated Artificial Intelligence assignments need one off models that have been customised for use in specific assignments, which drives up budgets.

 

The Loss of Human Jobs

With the rapid advancement of artificial intelligence, it is now being designed to engage with manual jobs, for instance consumer relations managers and checkout operators. Jobs for humans in these fields are gradually being eliminated, at the same time as reducing operational budgets.

According to one study, in the next 15 years 30% of manual positions will be expendable and will become automated.

Consequently levels of unemployment can be adversely affected by automation, as there are fewer positions open in the labour market. The loss of this employment could lead to a negative impact on the economy, as well as production. If there are a reduced number of people that are economically active because of loss of jobs or wages, it ultimately suffers.

Privacy Concerns

Distinct difficulties affecting businesses have clearly been caused by a rise of Artificial Intelligence use within marketing; defending the privacy of customer data. Customers understandably have the tendency to experience concern following company collection of their personal and sensitive information. Such companies have been incriminated with regards to safeguarding threats to personal information.

As big data and complex patterns are now being measured, marketing professionals can  personalise ads for every customer. However, this could cause ethical issues such as coercion without prior robust privacy protections.

With the continuous evolution of artificial intelligence, businesses need to produce thorough policies and procedures for the security of their customer’s data, to avoid it from being hacked or used with maleficence. An effective relationship between consumers and businesses is created by a high level of trust, which is partly  created by effective privacy protocols in this industry.

 

Powerful AI Marketing Tools for 2023

Tools and websites using AI marketing have become more impressive and fully developed than previously, in 2023. Below are some of the most sophisticated choices for your sector

 

  • Chat GTP: This programme utilises phenomenal technology that covers activities from reviewing books to writing short reviews. It is so good, even Google appears concerned.
  • Phrasee: This is used to improve language used by brands for content copy.
  • SEMrush: Famous for its keyword positional ranker, this impressive programme has a range of keyword options when marketers buy their package.
  • Seventh Sense: A  popular optimisation tool, which is useful for improving marketing campaigns sent in their  thousands on a weekly basis via email. 
  • Grammarly: This spelling and checking tool is one of the most complex available, which is why it is one of the most popular. It is essential for every professional in this arena.

 

Final Thoughts

Marketing businesses can now take advantage of the powerful tools that AI has to offer. In the short term their usage can be more cost and time effective and in the long term they can lead to greater success due to giving companies the upper hand.

Better visibility into consumer habits can be provided by the use of artificial intelligence programmes, with a more transparent overall picture of their behaviour. Furthermore, profound correlations can be discovered with the use of complicated sets of data.

Using bespoke, customised plans of action, alongside AI marketing tools, companies have the prospective to streamline efficacy by effectively connecting with their desired demographics.

Finally, businesses can be presented with the tools to convey the most suitable communication with their consumers, at the most effective time. This has therefore proven itself as a trail blazing agency in the creation of effective marketing promotions.

 

 

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