Sales & Marketing

Alan Sugar is releasing a book and foolishly welcomed title suggestions on Twitter

5 min read

15 April 2015

Former deputy editor

A new book from businessman Lord Alan Sugar will arrive this autumn, which resulted in the face of The Apprentice taking to Twitter to ask users for title suggestions – he's probably regretting that right now.

Or maybe he isn’t – after all, #LordSugarbook has been trending on Twitter throughout the day, so he’s certainly kickstarted the publicity train, and all for free.

However, we’ve all witnessed the carnage and tomfoolery that can come from public figures attempting to discuss serious matters on social media.

A classic that recently celebrated its one-year anniversary is Dave calls – a mockery of prime minister David Cameron attempting to look authoritative and sincere during a phone conversation with Barack Obama regarding the Ukraine. 

His best powerful leadership pose was immediately made redundant, as Cameron seemingly took a selfie to capture the shot or demanded a member of staff took the snap to immortalise the moment with the president.

More recently, Boris Johnson conducted an #AskBoris session on Twitter, which resulted in the mayor of London being asked questions about the state of his hair and Disney movie Frozen.

Read more surreal business:

So what about Sugar? Well, he’s a prolific tweeter having sent more than 32,000 and counts 4.1m people as followers. Today alone he’s directed tweets at Paris Hilton, Piers Morgan and Richard Branson.

As such, he and his team likely knew what the outcome of the #LordSugarbook campaign would be – though that doesn’t make the responses any less entertaining.

We’ve rounded up the best ones for your enjoyment below:

Apparently discontent with the suggestions from the British public, Sugar reached out to Morgan.

Radio 1 presenter Greg James proceeded to jump on the bandwagon and offered Sugar his best pitch.

Meanwhile, the suggestions – or abuse – continued to flood in from the public.

The campaign continues – get your suggestion in before 21 April.