Name: Alex HearnCompany: Kind Consumer Dream job: Anything creative Car: Currently none, the bicycle is king in London! Economy, business or first-class: Normally economy, but there are always exceptions to the rule. Most played song on your iPod: Difficult one but probably James Brown‘s “Get up off that thing”. Business book: Edward De Bono’s Lateral Thinking for sharpening creativity and Seizing the White Space by M Johnson is an eye-opener for exploring innovation. Currently reading Tata: The evolution of a corporate brand by Witzel, because India looks like a real opportunity at the moment. Worst business moment: The first ever declines on investment many years ago – when you’re not prepared, the early ones always hit the hardest! Proudest business moment: Working with great people every day who all are on a journey towards a common goal. Business mentor: Thomas Edison, the thinker, inventor and entrepreneur who helped shape the 20th century. Next big thing: The birth of the Personal Fabricator, being able to print any product in your own home, at any time of the day.
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