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Alternative investments: vintage watches

Derek Dier, a trader in vintage watches for 25 years, is based in Southwestern Ontario, Canada, but sells around 25 per cent of his watches into the UK. 

He says the market for valuable watches has regained its strength after a drop in demand brought on by the global financial crisis.

“It’s amazing when a watch like a 1960s Rolex Submariner, worth only $2,000 in 1990, can be sold for $25,000. Vintage watches from the fifties, sixties and seventies seem to be some of the largest gainers at the moment,” he says.

Investment-grade watches start at around £3,000, but Dier says strong brands such as Omega, Vacheron Constantin and Tudor are potentially cheaper and could see a short-term increase in value. 

The market for vintage watches is very liquid and buyers are everywhere.

Tip: keep the original box and paperwork if you want to realise a watch’s true investment potential.

Read our series of alternative investments here.


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