Make sure you don’t miss the opportunity to make your pick for this year’s Amazon Growing Business Awards by visiting the nominations pageDigital innovation can be extremely complex and many businesses find it difficult to keep up with the ever-changing pace of technology. Both of these digital champions pride themselves on being able to offer a complete solution to their clients. Foster said: ?Most alternatives to us require a client to build their service themselves from all these components, that?s a lot of expense up front, it then also takes a lot of time to get to market (a lot of time when you?re not earning money) and results in an untried and untested solution. ?So we that big cost barrier to entry and allow clients to start earning faster, all on a tried and tested, robust service. That is pretty unique.? According to Foster, there are others offering similar solutions, but they are usually a partnership of a collective of companies, each supporting a different part of the service. This drives up costs, risks, and delivery time. Likewise, Unruly can offer its clients access to vast amounts of data that would be hugely expensive and time-consuming to obtain otherwise. Wood said: ?Our unique selling point is our unique data set of almost one million consumer responses, as well as three trillion tracked video views ? then we harness the power of this data to bring emotional intelligence to digital advertising.? Because of the nature of digital businesses, both comfortably operate globally and have their eyes on ambitious growth for the coming years. Foster said: ?The recently completed milestone in our product?s development was to complete all aspects of our video service and allow us to reproduce at scale. Our credibility would have been questioned if we?d have tried to sell something we couldn?t deliver. But we now need funding to ramp up sales and marketing, and a support organisation that will allow us to really get and sustain multiple clients.? For Unruly, the focus of the next 12 months will be scaling as fast as it can, particularly its programmatic revenue. In addition, the business hopes to drive profits from advertising as clients turn to them to help beat ad blocking. Looking to the future, Wood advised: ?Be clear on what you want to achieve and where you want to go. Let your goals and objectives drive your forwards, and don?t fight your own inclinations.?
Share this story