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Amazon will “definitely” hold another Prime Day as independent retailers benefit

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Its aim to make the global shopping day bigger than Black Friday was, it said, successful. The ecommerce site sold 34.4m products on Prime Day, with an array of items listed as the most popular bargains in different countries.

While the Lord of the Rings: The Motion Picture Trilogy flew off the virtual shelves in the US, UK customers favoured the deal on a Lenovo Notebook. Japanese Amazon subscribers plumped for green smoothie mix, while the French were driving sales of the Monopoly board game.

Canadians stocked up on Huggies nappies, and both Austria and Germany headed for Croc sandals in droves.

Greg Greeley, vice-president of Amazon Prime said: “Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After [the] results, we’ll definitely be doing this again.”

He confirmed that worldwide order growth increased 266 per cent over the same day last year and 18 per cent more than Black Friday 2014.

Those who subscribed to Amazon’s £79 a year service for unlimited next-day-delivery had access to thousands of deals on the day. While some were unimpressed with the apparent mass tupperware sale hitting the site, the retail giant kept offering new deals every ten minutes to tempt customers.

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The tactic worked, with the company revealing it had shifted 56,000 Lord of the Rings trilogy boxsets, 47,000 televisions (up 1,300 per cent on last year) and 14,000 iRobot 595 Pet Vacuum Cleaning Robots – the company sold just one of those last week.

Another popular pick was Fifty Shades of Grey Unrated Edition, which prompted 12,000 orders. Some 51,000 headphones were sold as well as 24,000 Instant Pot 7-in1 Programmable Pressure Cookers.

Amid the praise for a savvy marketing trick, Prime Day also went down well with some of the independent retailers who utilise Amazon’s Fulfilment service.

Sumit Bhanote, the co-founder of Luggage Point, said: “I sold all 100 luggage sets in an hour, it was very surprising. I was floored. Needless to say we were impressed and excited. I wish I sent in more inventory.”

He added: “I wish I could make $16,000 every day.”

The CEO of battery solutions provider Jackery also said sales for the day were “off the charts”. 

Image: Shutterstock

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