Any other business
Amazon's attempt to eclipse Black Friday isn't going well, according to Twitter
5 min read
15 July 2015
Amazon is marking its 20th anniversary with the launch of Prime Day – a day of sales that it's hoping will serve as a bumper version of Black Friday. Subscribers to Amazon Prime though, have been distinctly unimpressed with the deals so far – with a surprising amount of tupperware on offer.
Amazon sold over 5.5.m items on Black Friday, which works out at 64 a second. It has promised its latest marketing scheme will eclipse that. Those who subscribe to its Prime service – paying £79 a year for unlimited next-day delivery – aren’t so sure. They’ve been pretty underwhelmed with what’s available.
#AmazonPrimeDay Amazon prime day is like a sad little yard sale filled with old baby toys and mystery garbage bags stuffed with junk.
— Dane Gustafson (@DaneGustafson) July 15, 2015
Unsurprisingly, @amazon Prime Day was a huge letdown.
— Greg Wissinger (@gwiss) July 15, 2015
amazon prime day set me up for disappointment…i don’t want the 58% off bras for grandma
— samantha muro (@ThatMexipino) July 15, 2015
Amazon Prime Day, so far, is a steaming pile of meh.
— Clifton Labrum (@cliftonlabrum) July 15, 2015
Man this Amazon Prime Day better-than-black-friday thing has not lived up to hype so far.
— Josh Thatcher (@JT_90) July 15, 2015
#PrimeDay is basically the weird guy at the end of the street having a yard sale. All the random stuff no single person should own.
— Kyle Davis (@KyleDavis777) July 15, 2015
When I die I want whoever’s responsible for #PrimeDay to lower me into my grave so they can let me down one last time.
— Sunny Pruthi (@DrinkTheSunnyD) July 15, 2015
— Jackie Huang Linayao (@jackielinayao) July 15, 2015
Now whenever something in my life goes wrong or I have a bad day, I’ll say I had a #primeday.
— Mia Taylor (@MiaTaylor) July 15, 2015
Amazon Prime day is a complete waste of time. I made a prime account for a bloody warehouse clear out
— Will (@william_1995_) July 15, 2015
While numerous sites have gathered the best deals on offer, many customers haven’t been won over just yet. It did though seem to encourage the needless buying a discount sign often inspires – whether or not you need the product is always irrelevant in these situations.
I don’t need a TV but these Amazon Prime Day deals make me want to buy one for no reason.http://t.co/DvXfMreVKE
— Brittney Wilson, BSN (@TheNerdyNurse) July 15, 2015
Well, I just bought a robot vacuum. Uh, thanks@amazon prime day
— Gieson Cacho (@gcacho) July 15, 2015
How to summarise Amazon Prime Day…Do I need this? No. Is it a good deal? Yes.Should I buy it? No. Have I bought it? Yes -.- #PrimeDay
— Jack Smith (@Jackster21_) July 15, 2015
My Christmas this yr be like, “And u get a tupperware container, & u get a tupperware container, & u get a tupperware container!” #PrimeDay
— AK Stout (@akstout18) July 15, 2015
I’ve spent over 100 dollars on this Amazon Prime day already and it’s only 5 hours in. Yikes.
— Charlie Ryczek (@riceczek) July 15, 2015
More than anything, the internet superpower is using Prime Day as a nifty marketing trick. Scott Heimes, CMO of ecommerce provider Digital River, said Amazon was “taking a page out of the Alibaba playbook”.
Read more on ecommerce:
- The not so far East: Why Asia is the next ecommerce frontier
- Thomson, House of Fraser and Tesco deliver UK’s best online retail experiences
- The UK’s ecommerce market is expected to double in size by 2018
Alibaba capitalises on Singles Day – an annual shopping event that sees the retail giant rake in around £5.9bn in sales. Similary, “Amazon is creating a holiday for its consumers,” according to Heimes. It’s yet to be seen whether the ecommerce site will up the ante with the deals on offer later during Prime Day.
There were the odd few on Twitter who were getting in the spirit of things…
Oh no. I totally forgot to put out carrots and mince pies yesterday for #PrimeDay Eve.
— Matt Edmondson (@MattEdmondson) July 15, 2015
— jon hendren (@fart) July 15, 2015
y’all are laughing but i actually do need tupperware ¯_(u30c4)_/¯ #PrimeDay
— Tara Long (@TaraLongest) July 15, 2015
The extensive deals on tupperware did backfire in some respects though:
— IG: CashiusSlay (@CashiusSlay) July 15, 2015