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The Texan firm’s focus is on offering snacks in the better-for-you segment, which is quickly growing in the US. SkinnyPop rose by 35.3 per cent to $203m, making it one of the fastest popcorn brands in the country, while Tyrrells’ own Poshcorn is one of the largest in the UK. Tyrrells is set to benefit hugely in the US, as it will be able to leverage Amplify’s knowledge of the local marketplace – the largest in the world for snacks. Tom Ennis, Amplify’s president and CEO, added: “The product characteristics and flavour profiles of Tyrrells on-trend premium brands align with Amplify’s Better-For-You snacking strategy. Our two brands are examples of strong entrepreneurial spirit with successful track records in transforming categories and creating growth brands. “Together we plan to capitalise on each company’s market leadership and sales force capabilities to drive higher revenue growth than either company could independently accomplish.” By Zen Terrelonge Leon, another food business with its mind on the health of customers, has secured a £19m loan with which it will open 50 new natural fast food restaurants within four years.
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