The anatomy of a venture capital deal – as told by a menswear entrepreneur

The investment

Kruger: We already had an bid on the table from a group of five angel investors, but the offer from Forward Partners was much more comprehensive and we believed it would give us a far greater chance of success.

After a bit of legal back and forth, we signed the docs on the 16 March and moved in on the same day. We kicked off the day with a brief presentation to the product team who would help us launch over the coming weeks

Bradley: Unsurprisingly the due diligence called to the surface lots of good stuff about Jonathan and Steve, plus a couple of development points which was great – after all, we can support people better when we have a fuller picture. I’m also pretty nosey and direct when I want to be, I quite enjoy this process.

It was a fairly quick deal to go through – both sides were focused on getting back to the business of the business – and moved to a speedy completion.

We were all super pleased to welcome The Drop into the Forward Partners portfolio.

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