Having joined the board of Seedrs in June, with a remit to provide advice to specific investors or recommending particular crowdfunding pitches, he has now come good on his commitment to channel his own personal funds though the platform.
Amongst his new investments is Tossed, a health food chain which is using Seedrs to raise £750,000 so it can finance expansion of the company’s range of made-to-order salads, wraps, smoothies and hot food.
Explaining his decision-making process, two time Grand Slam champion Murray said: “The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.
“I’m hoping that I can learn something from how they are edging ahead of the competition and take that vision onto the court with me. I’m looking forward to seeing what the future holds for these businesses and continuing to work closely with Seedrs.”
The two other businesses Murray referred to are Trillenium and the Fuel Ventures Fund. Trillenium is a builder of 3D virtual reality shops and is already backed by ASOS, while Fuel Ventures Fund was established by myvouchercodes.oc.uk founder Mark Pearson and is raising £30m though a variety of sources to invest in early-stage companies.
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Since launching its offering in July 2012, Seedrs has posted 15 per cent month-on-month growth and has closed some 240 deals to date. Having already set up operations in Europe, Seedrs is planning a move into the US later this year.
Jeff Lynn, CEO and co-founder of Seedrs, commented: “It’s great to see Andy already taking such an active interest in the businesses on Seedrs.
“The fact he has decided to make multiple investments in hungry entrepreneurs shows his commitment to building a dynamic portfolio of early-stage businesses. Andy has already brought a lot of value to the Seedrs advisory board over the past few months and we welcome his continued support.”
Murray will be taking part in the last Grand Slam event of the year, the US Open, starting on August 31, after which he will be part of the British Davis Cup team hoping to beat Australia in the semi-finals later in September.
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