Back in June it was announced that the Scottish sportsman would join the equity crowdfunding platform as an investor and strategic advisor.

Of course, celebrities names are sometimes bandied around in a company to make it have more impact on consumers – just look at Alicia Keys who joined ailing firm BlackBerry as global creative director, only to leave a year later.

However, Murray has already been sinking his teeth into the crowdfunding role, having invested in health food chain Tossed, virtual reality shopping operation Trillenium and the Fuel Ventures Fund created by myvouchercodes.co.uk founder Mark Pearson.

Continuing the commitment to “the entrepreneurs of tomorrow”, Murray has now backed two new British businesses – Shavekit and MyMiniFactory.

“Supporting British entrepreneurs is important to me, especially those who are creating new businesses. These entrepreneurs are focused and dedicated to their businesses and I’m excited to have invested in their vision and hard work,” Murray said.

Read more on crowdfunding:

• How Upper Street found success in luxury shoe market – and on crowdfunding platform Seedrs
• Crowdfunding to fuel Welsh business growth as Seedrs commits to Wales
• Sugru breaks crowdfunding record with largest single investment of £1m

Shavekit is monthly subscription service that provides men with a batch of razors for £6.95 a month. The campaign is still live, but the firm is now overfunding having passed its £150,000 target.

Meanwhile, MyMiniFactory, which blends 3D printing with social media, has raised more than £650,000 on Seedrs to beat its £500,000 target.

Murray continued: “While these investments on Seedrs are outside my core area of interest, these businesses are driven by passionate entrepreneurs, helping me build a broad portfolio of investments on the Seedrs platform which I think is an important approach.”

Seemingly Seedrs is having a busy week. On 2 November, the company revealed it will be live in the US in early 2016 following regulatory changes around crowdfunding in the country. Elsewhere, a beta test will run within weeks.

“We are excited to see Andy becoming such an active investor on Seedrs,” said Jeff Lynn, CEO and co-founder of Seedrs.

“His growing portfolio of early-stage and growth-focused businesses on Seedrs shows his desire to back British Entrepreneurs. Since joining the Seedrs Advisory Board in June, Andy has been a great supporter of Seedrs bringing great value to the table.”

By Zen Terrelonge

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