Alesha Dixon, former member of R&B girl group Mis-Teeq and current judge of the ridiculously popular jigathon Strictly Come Dancing, is adding a new feather to her cap as a ‘brand ambassador’ for gym chain LA Fitness. Okay, it’s unlikely that the songstress will see too much of business’ cut and thrust – she’ll probably be expected to turn up, say a few lines and look pretty – but it could be the start of something more substantial. So if you get a taste for enterprise, Alesha, take note: underwear, restaurant chains and perfume have been done to death – we want something original. Until then, congrats on the big money deal. Related articles: Behold the women of the futureCaprice: "I nearly lost my business twice"
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.