Alesha Dixon, former member of R&B girl group Mis-Teeq and current judge of the ridiculously popular jigathon Strictly Come Dancing, is adding a new feather to her cap as a ‘brand ambassador’ for gym chain LA Fitness.

Okay, it’s unlikely that the songstress will see too much of business’ cut and thrust – she’ll probably be expected to turn up, say a few lines and look pretty – but it could be the start of something more substantial.

So if you get a taste for enterprise, Alesha, take note: underwear, restaurant chains and perfume have been done to death – we want something original. Until then, congrats on the big money deal.

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