The tech giant’s chief executive made the comments during the commencement speech he delivered at George Washington University.Apple has developed into the world’s biggest company, with a market value of over $700bn, and has taken steps to position itself as a socially conscious and ultimately sustainable brand. It recently announced a joint project with WWF in China to help protect forests that produce paper for its product packaging. Cook stressed this should be the norm rather than the exception. “You don’t have to choose between doing good and doing well – it’s a false choice today more than ever,” he said. “At Apple, we believe that work should be about more than just improving your own self. It’s about improving the lives of others all over the world.” While Cook has been viewed as a more vocal philanthropist than his predecessor, he credited Jobs with instilling belief and aspiration in him. He said that Jobs was “an idealist”, which reminded Cook of how he used to be as a teenager. Prior to meeting Jobs, Cook had got a degree in industrial engineering and admitted he had been “trained to be pragmatic”. Jobs’ outlook made Cook “question everything” and upended all his previous thoughts and preconceptions “in the very best way”. From Jobs’ perspective, he thought that if they worked hard and made impressive products, they could help to change the world. “Our products do amazing things, and just as Steve envisioned – they empower people all over the world,” Cook said. Read more on corporate social responsibility:
- Apple’s commitment to going green reflects Tim Cook’s long-term agenda
- 6 reasons why your business should support a charity – and how to start
- Inside Simply Business: What makes a company the best to work for in the UK?
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