Getting an app into the Apple App Store isn’t as straightforward as you might think. Apple has, due to the rejection rate of apps, for the first time released information regarding the most common reasons why so many fail to gain the Apple stamp of approval.At the top of its ten-strong list, Apple explains that, more often than not, “more information is needed”. The company needs certain details to review any app, which includes providing valid demo account username and passwords, whether there are any special configurations that need to be set, and if additional hardware is required.
If you do fill in the required information, make sure that it’s accurate and appropriate to your app. Indeed, apps with names, descriptions, or screenshots not relevant to the app content will find it hard to pass the test.
But lets not forget that app names in iTunes Connect and as displayed on device should be similar, “so as not to cause confusion”, and that you are responsible for assigning the appropriate rating for submitted apps. Apple makes it clear that “inappropriate ratings may be changed/deleted”.By Shané Schutte Image source
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