The pair have put together a cast of motivational business talent, including speakers, performance development experts and past Apprentices who will run master-classes. Having set themselves up as the KGJC Partnership last year, the two businesswomen will run Raising the Bar shows across the UK. With their contacts at the BBC’s Dragons’ Den, Celerier and Grimes will now also act as talent scouts for the producers of the show.
Celerier reckons they’ve launched their new company just at the right time. She said: “Current economic conditions are forcing companies to rethink their options, specifically how exactly to secure new customers, hang on to existing ones, and build new long-term and profitable business relationships. However, the key word here is ‘profitable’ – this is the primary driving focus for all company directors and executives seeking ways to ride out the present economic downturn.
"Through our Raising the Bar shows and association with the BBC’s Dragons’ Den producers, we are offering companies an opportunity to learn from expert business leaders and corporate ‘thought leaders’. Entrepreneurs who attend our shows with good business ideas also stand an excellent chance of being picked to appear on the next series of the popular BBC TV business show and pitch to the Dragons.”
The pair believe their events will become part of the corporate calendar for companies across the UK. The first Raising the Bar show takes place in Harrogate at the International Exhibition Centre on Thursday 26 March.
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