Created in 2013 as a software-as-a-service (SaaS) to manage and distribute apps across multiple platforms, appScatter is the brainchild of Philip Marcella. The market need for his product emanated from the time-consuming dissemination process required to market apps.
What most people aren’t aware of is that over half of all global app downloads take place away from Apple and Google’s app stores, across the 350-odd other that are currently in operation.
The need for a tool that could provide real-time reporting of an app’s performance across those 350 distribution platforms saw appScatter quickly grow in popularity.
In four short years, appScatter has gone from an idea to a business listed on the London Stock Exchange’s Alternative Investment Market (AIM). However, the business still operates out of co-working spaces at WeWork, and has no plans to change that approach any time soon.
“I looked at going down the more traditional route of leased offices, but it’s hard trying to guess what size you’ll need in three years,” Hill told Real Business.
“You also need servers, meeting rooms and other resources – which all add up. Now, if I need more office space, I can speak with staff at WeWork and have people working there within a few hours.”
With appScatter achieving a public listing, and raising over £40m in growth capital during the process, it has plans for overseas growth. The 25 staff it has across two WeWork sites in Boston and London will very quickly be complimented by boots on the ground in San Francisco, Berlin and China.
“We will be using WeWork for that because I know what I’m getting. It’s a time issue for myself, not having to speak to real estate agents, look and locations and then pick,” he added.
Even with appScatter’s growth and recruitment plans, Hill does not believe the business will outgrow WeWork any time soon. In fact, the founding team plan to use it as a hiring tool – allowing the business to provide a suite of perks it otherwise might to be able to.
“With technology companies, to recruit and retain good staff you need to have the right culture and environment for them to work in – it’s very competitive,” Hill revealed.
“These kinds of people want to be in the heart of cities, not in rural offices. WeWork has been a major help in recruiting staff, the vibe of the building has helped us win them over.”
Another benefit of growing within the WeWork infrastructure, Hill believes, is its collaborative community. When appScatter was looking for test customers and relevant survey responders, the WeWork community was “only too happy” to help out – allowing the business to accelerate development and save money on field work.
It’s been a busy year for the executive team – from honing the product to going through the process of successfully floating on the London Stock Exchange. Hill likes the fact a co-working setup takes away some of the stress and admin many other business leaders go through. He knows exactly how much it’s going to cost the company as each new hire is onboarded, another benefit for someone in charge of the purse strings.
With plenty of other tech-focused companies residing at WeWork locations, just being around like-minded companies is helpful.
“About 70 per cent of WeWork customers are potential appScatter customers. Putting ourselves as part of that community makes perfect business sense.”
WeWork will soon be opening its latest London site, in Bishopsgate – click here to find out more.
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