Telling the truth about SME life today

“Arbonne is at the centre of a convergence of mega trends”


Gordon Fraser

Role and company:?

Executive national vice president and independent consultant of Arbonne

Company turnover (and most recent ebitda/most relevant profitability?metric):?

$353m (my personal business turnover £14m annual)

Employee numbers:

1,500 at Arbonne Corporate

Growth forecast for the next three years:?

Exponential. Arbonne $2bn, my personal business £48m

In under 50 words, what makes your business distinctive in its marketplace:

My business is at the centre of a convergence of mega trends. Unique, highly consumable products catering for every demograph in a huge adn expanding market, driven by social media and the internet, sitting on health and wellness platform, distributed by the clean, effective and profitable network marketing channel combined by the recession is all contributing to our ongoing and sustained success.

What’s the big vision for your business

We will become a household name by 1st December 2015.

Current level of international business, and future aspirations:?

Currently available in four markets – US, Canada, UK and Australia – with plans for further expansion.

Biggest career setback and what you learned from it:?

I said “no” for six months. I didn?t know what I was saying “no” to – it’s my biggest regret that I didn’t started my business earlier. What I learned was to trust my gut, become action orientated and never take advice from people more screwed up or less successful than myself.

What makes you mad in business today

People with antiquated views on my industry.

What will be the biggest change in your market in the next three years?

Product innovation (we have some exciting breakthoughs up our sleeves) and succeeding in new markets globally.

Can businesses in your sector/industry access the finance they need to grow”If not, what can be done to improve things

Our business is a low risk, high reward industry with the ability to create right-now-money and long term recurring incomes, based on skills and effort of the individuals.

How would others describe your leadership style ?

Sincere, dynamic, humorous.

Your biggest personal extravagance ?

My 1964 Mercedes Benz 280SL ?Pagoda (oops).

You’ve got two minutes with the prime minister. Tell him how best to set the UK’s independent, entrepreneurial businesses free to prosper:

Generation Y need to be stimulated and inspired into owning and operating their own businesses through subsidy, more accessible bank loans and mentoring schemes. Opportunity needs to be stimulated and investment into more skills-based college courses could be part of that, including the requirement of schools to teach our future entrepreneurs how to become one, rather than prepping them for corporate jobs. Creating positive and identifiable role models who can inspire a generation to become their own boss, and to live on their own terms will create a less entitled environment and a more vibrant and abundant economic state.


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