A: Emails are great for day-to-day conversation, but when it comes to spreading your company message, your suspicions are well founded – they don’t give the right impression.
General emails are impersonal – everyone knows how easy they are to write. The weekly email would suggest to your team that you have not taken a lot of trouble – it is a personal message sent in an impersonal form.
A blog would be better – people are much more interested in what you do than what you have to say.
Read John Timpson’s agony uncle columns on the Telegraph website.