Although a premium car manufacturer teaming a menswear brand may seem like an odd couple, the pair have worked together for years with a deal around competitive sportscar division Aston Martin Racing.
Clothing in the existing range has polo T-shirts priced at the 100 mark, while jackets can be snapped up for between 200 to 400. Building on that, a new exclusive collection dubbed Aston Martin by Hackett will be unveiled for autumn/winter 2016. The range is set to offer luxurious clothing that reflects the coming together of two stylish brands . Aston Martins EVP & chief creative officer, Marek Reichman, said: Starting with the enduringly successful relationship with Hackett via Aston Martin Racing, we were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection. By bringing together our creative teams from the outset of the project we have created a look that captures the essence of this great partnership.
Aston Martin by Hackett will be a 14-piece collection comprising outerwear, knitwear, shirts, trousers and accessories, all of which will be innovative, luxurious and the epitome of style . I am very proud of the successful relationship that Hackett has forged with Aston Martin. We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market,” said Jeremy Hackett, chairman and founder of Hackett. Taking the step from uniforms for the race team into a beautiful capsule collection of luxurious clothing has been a pleasure for Hackett and we believe we have created a collection that drives us to the next level in elegance and refinement. Items will be made available for sale from 5 September on the Hackett website and in Hacketts global flagship stores. Its unclear whether changing rooms will be made available at Aston Martin showrooms. By Zen Terrelonge
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