Although a premium car manufacturer teaming a menswear brand may seem like an odd couple, the pair have worked together for years with a deal around competitive sportscar division Aston Martin Racing.Clothing in the existing range has polo T-shirts priced at the £100 mark, while jackets can be snapped up for between £200 to £400. Building on that, a new exclusive collection dubbed Aston Martin by Hackett will be unveiled for autumn/winter 2016. The range is set to offer “luxurious clothing that reflects the coming together of two stylish brands”. Aston Martin’s EVP & chief creative officer, Marek Reichman, said: “Starting with the enduringly successful relationship with Hackett via Aston Martin Racing, we were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection. “By bringing together our creative teams from the outset of the project we have created a look that captures the essence of this great partnership.”
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With vehicles in mind, Rolls-Royce has “defined the future of luxury mobility” with this concept car.
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