Although a premium car manufacturer teaming a menswear brand may seem like an odd couple, the pair have worked together for years with a deal around competitive sportscar division Aston Martin Racing.
Clothing in the existing range has polo T-shirts priced at the £100 mark, while jackets can be snapped up for between £200 to £400.
Building on that, a new exclusive collection dubbed Aston Martin by Hackett will be unveiled for autumn/winter 2016. The range is set to offer “luxurious clothing that reflects the coming together of two stylish brands”.
Aston Martin’s EVP & chief creative officer, Marek Reichman, said: “Starting with the enduringly successful relationship with Hackett via Aston Martin Racing, we were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection.
“By bringing together our creative teams from the outset of the project we have created a look that captures the essence of this great partnership.”
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Aston Martin by Hackett will be a 14-piece collection comprising outerwear, knitwear, shirts, trousers and accessories, all of which will be “innovative, luxurious and the epitome of style”.
“I am very proud of the successful relationship that Hackett has forged with Aston Martin. We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market,” said Jeremy Hackett, chairman and founder of Hackett.
“Taking the step from uniforms for the race team into a beautiful capsule collection of luxurious clothing has been a pleasure for Hackett and we believe we have created a collection that drives us to the next level in elegance and refinement.”
Items will be made available for sale from 5 September on the Hackett website and in Hackett’s global flagship stores. It’s unclear whether changing rooms will be made available at Aston Martin showrooms.
With vehicles in mind, Rolls-Royce has “defined the future of luxury mobility” with this concept car.
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