Ambassador Theatre Group (ATG) has purchased Live Nation’s UK Theatres (excluding their one-third share of The Dominion Theatre) for £90m. The acquisition has made ATG the largest theatre operator in the UK by a country mile.
Rosemary Squire co-founded ATG with Howard Panter in 1992. Since inception, the group has acquired a lucrative portfolio of theatres, both in the West End and further afield. Following the acquisition, ATG adds two of London’s most successful shows to its spread; The Lion King (at The Lyceum) and Wicked (at the Apollo Victoria).
ATG now has have a total of 39 venues in the West End – more than any other theatre operator and manages more than 11,000 seats. The value of the combined business now stands at around £150m.
Joint CEO of ATG, Rosemary Squire, says: "This is the start of a very exciting chapter for everyone at ATG and Live Nation Theatres as we move forward together, to deliver quality entertainment and outstanding customer service to our customer base across the UK. I’d like to welcome our new work colleagues from Live Nation Theatres and wish everyone continued success for the future."
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