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ATP World Tour joins race for fan engagement through partnership with tech firm Infosys

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Technology is now playing a great role in fan engagement when it comes to the world of sport, with supporters seeking real time information and contextual insights into the matches they watch.

On 2 September Manchester United Football Club unveiled that it would be working with HCL Technologies to discover “revolutionary ways” for the team to use technology to create a “unified fan experience”.

One day later, Chelsea FC announced a remarkably similar partnership with Indian technology company Wipro.

But much like football, tennis fans are increasingly consuming more content about the sport across multiple channels. Active fan engagement today demands contextual, real-time information and insights about the game across a variety of channels.

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With this in mind, the ATP World Tour announced a deal with Infosys, which will help create a new Scores & Stats centre for key facts and predictions for every tournament. The Scores & Stats Centre will be powered by the Infosys Information Platform – an open-source data analytics platform for data visualisation and data analysis.

Vishal Sikka, CEO of Infosys, said: “As a fan of tennis, it is really exciting to think about how we can invent great new and engaging experiences for fans. Great experiences for tennis fans is what ATP has always stood for, and we can now take this to even greater heights with our work together. 

“Fans will soon have the opportunity to get completely immersed in the action, and feel the passion and intensity in every match, and more. This partnership will enable us to bring new experiences in new ways to fans worldwide and will also serve to inform many new types of consumer engagements in other walks of life.”

As part of this partnership, Infosys will become the global technology services partner and platinum sponsor of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, for the next three years.

Chris Kermode, ATP executive chairman and president, said: “We’re delighted to be launching this new partnership with Infosys. The opportunities surrounding technology, statistics and data in men’s professional tennis are vast. The announcement is fantastic news for the ATP as we welcome an industry leader in Infosys and take an important step towards exploring new opportunities in this area. We look forward to developing a number of exciting initiatives as part of the partnership.”

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