Dark Data is a subset of Big Data—enormous but without formal boundaries as defined by database schemas. In other words, it’s the human generated content in documents, presentations, spreadsheets, notes, and other readable formats that make up the bits and bytes of a corporate file system.
You’re busy working on a business website for your company. The design looks great, the content is full of keyword rich text to help with your search engine ranking. Then comes the big question. Which domain name is best for your business?