A strong leader with a background in communications, Bryan Adams is the CEO and founder at Ph.Creative. He is a social media addict and inbound marketing strategist with a passion for contagious content and disruptive ideas.

Three hidden forces that motivate customer behaviour

Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.