Fundamentally, business is about people. Your customers. Your staff – the old and new employees. People determine the success or failure of your enterprise.
The world of talent attraction is changing rapidly, and keeping up with these shifts can be a daunting task. Falling behind could mean the difference between managing to attract and retain talent or losing out on your star, ideal candidate.
When it comes to content marketing, this entrepreneur has got the strategy sewn up, and his “reverse-engineered” approach rapidly made him a millionaire.
When recruiting for staff, have you really stopped to consider what the candidate experience your business offers is like?
Every interaction a candidate has with your company will influence your brand’s perception and image. We refer to this as ‘employer branding’, which, simply put, is a term used to describe an organisation’s reputation to its employees, candidates and even its customers.
Many businesses and management teams struggle to define brand purpose and attract top talent. But what if the answers you’re looking for could be found by listening to an iconic US rock-band from the 60s?
When was the last time you watched stand-up comedy? Did you laugh? Shout? Smile? If you’ve ever been under the spell of a talented stand-up comedian, then you know the gifts these individuals have for captivating an audience.
Our lives are governed by an intrinsic, almost mystical-like force that influences and informs most of our decisions. Don’t believe me? Take a look in the mirror. This “invisible influence” inspired what clothes you wore today, what car you drove to work, and even where you ate for lunch. It’s called social influence. And it’s an omnipresent force in your next customer’s shopping decision.
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.
From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.
When we struggle to find the time for content marketing, cascading content can elevate our content marketing strategy. Bryan Adams of Ph.Creative shares his advice on waterfall content marketing, with inspiration from serial entrepreneur Gary Vaynerchuk.
Leading brands are shifting their focus to candidate centricity. To compete with the noise, your brand must offer more than just great customer service.