Imagine having a 30-minute conversation with a top sales prospect every week and – here’s the real kicker – have them thank you for it. How would that impact your sales pipeline?
Harnessing stand-up comedy taught me the art of crafting a successful pitch: devising a story that the listener can emotionally relate to.
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
Our world is accelerating at a frenetic pace. All around, digital advancements and new social platforms are changing the way we work and interact with each other. So what can we learn from Hollywood about recruitment?
When surveying the landscape of the modern HR industry, it’s hard to avoid stumbling across the issue of employee engagement. Yet, for one of the most talked about topics in today’s business world, it’s shocking to see how many companies have failed to grasp its true meaning and potential.
What if I told you that the next time you walk into a business meeting, you should turn down that stiff handshake and embrace your client – potentially a complete stranger – with a compassionate, embracive, six-second hug… crazy, right?