Caroline is cda’s Managing Director. She specialises in advising organisations on strategies which will drive business performance through their people. Before founding cda in 1993, Caroline worked as a management Consultant for PriceWaterhouseCoopers and led PWC’s private sector organisational development team in the North of England. Since 1993 she has shaped and led major change projects for organisations including Allied Domecq, Barclaycard, Alpha Airports Group, Alliance Unichem, Lloyds TSB, T-Mobile, Heineken, the Cooperative Group, Grant Thornton, Arla, Microsoft, Astra Zeneca, Toyota and Jaguar Land Rover. She is a Fellow of the Institute of Management Consultants, a Fellow of the Chartered Institute of Personnel and Development and also holds qualifications in Accountancy, Organisational Psychology, NLP, and psychometrics.