Why are there more highly successful men than women? A key reason, I believe, is that women are not as aware as men are of the power of personal branding, whether it’s self promotion, projecting confidence or strategic networking.
The best way to market your brand is to get others to market it for you, and the best place to start is in your own backyard – your employees.
Forget jobsites and recruitment agencies, in business today hiring happens through the power of social media.
Branding expert Catherine Kaputa has five marketing tactics to give your business a shot of Apple buzz.
Our branding expert Catherine Kaputa reflects on the power of simplicity and shows us how some of the greatest entrepreneurs transformed a small idea into a big brand.
Forever 21, Net-a-Porter and The Range all have one thing in common: they grew from one little store into a full-grown, global brand.
Every successful entrepreneur must learn some lessons the hard way before reaching their goal. You'll learn from them, even if they'll sound contrary to everything you've heard before.