Charlie Laidlaw

Yes or no, Scotland needs entrepreneurs
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By Charlie Laidlaw
How to win an award for your business
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By Charlie Laidlaw
What you can learn about branding from the late, great Wally Olins
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By Charlie Laidlaw
Writing is easy. All you have to do is cross out the wrong words*
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By Charlie Laidlaw
How to create an integrated PR plan
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By Charlie Laidlaw
How ethical is the PR industry?
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By Charlie Laidlaw
Modern messaging and killing the messenger
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By Charlie Laidlaw
What the plight of Malaysia Airlines teaches us about crisis communications
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By Charlie Laidlaw
PR and the internet of things
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By Charlie Laidlaw
Content marketing is the future of PR
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By Charlie Laidlaw
Scotland needs to grasp its brand with both hands
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By Charlie Laidlaw
Top 10 tips for modern PR
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By Charlie Laidlaw
Why segmentation could boost your marketing strategy
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By Charlie Laidlaw
How to become a thought leader
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By Charlie Laidlaw
How to choose a corporate slogan
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By Charlie Laidlaw
Why your business needs a code of ethics
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By Charlie Laidlaw
Why your business needs a mission statement
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By Charlie Laidlaw
Corporate social responsibility isn’t just for big businesses
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By Charlie Laidlaw
5 steps to writing a PR plan
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By Charlie Laidlaw
How to write the perfect press release
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By Charlie Laidlaw
D’oh! The PR wisdom of Homer Simpson
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By Charlie Laidlaw
A PR spectrum from cock and bull to nursery rhyme
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By Charlie Laidlaw
Why the concept of security service and business marketing is closer than you think
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By Charlie Laidlaw