Charlie Laidlaw
Author posts
Yes or no, Scotland needs entrepreneurs

7 min read

How to win an award for your business

5 min read

What you can learn about branding from the late, great Wally Olins

5 min read

Writing is easy. All you have to do is cross out the wrong words*

6 min read

How to create an integrated PR plan

5 min read

How ethical is the PR industry?

7 min read

Modern messaging and killing the messenger

5 min read

What the plight of Malaysia Airlines teaches us about crisis communications

5 min read

PR and the internet of things

5 min read

Content marketing is the future of PR

4 min read

Scotland needs to grasp its brand with both hands

7 min read

Top 10 tips for modern PR

5 min read

Why segmentation could boost your marketing strategy

5 min read

How to become a thought leader

4 min read

How to choose a corporate slogan

5 min read

Why your business needs a code of ethics

4 min read

Why your business needs a mission statement

4 min read

Corporate social responsibility isn't just for big businesses

4 min read

5 steps to writing a PR plan

3 min read

How to write the perfect press release

6 min read

D’oh! The PR wisdom of Homer Simpson

8 min read

A PR spectrum from cock and bull to nursery rhyme

7 min read

Why the concept of security service and business marketing is closer than you...

8 min read