It’s not even Christmas, so the traditional New Year detox is sometime away – but how about taking the time to carry out a corporate clear out?
Business journals often publish articles outlining the qualities of a successful entrepreneur. They list things such as “a strong belief in themselves”, “competitive by nature”, “open to change”. But there’s another secret to success: astrology.
A few days ago, I was topping up on the wit and wisdom of David Ogilvy, one of the marketing industry's early gurus. Fantastic stuff, though sometimes just a bit dated. Take his advice to advertisers of soap powders: "The consumer isn't a moron; she is your wife".