Deborah Watson, founder of Lexi Media, explains why businesses need to spend time and energy on engaging with clients on social media platforms.
It's polling day and calling who the winner in the general election is still an uncertainty. But the build-up till now has created some good discussion points and insights worth weaving into your marketing plan.
At last, we’re digesting the news that the new royal baby – a princess – has arrived.For journalists the world over, it’s been the story to track over the last few weeks, and every editor has been holding out for those first all important photos. This regal chapter can teach you about your own approach to PR and marketing.
As ethically and locally as we might say we like to shop, we all know that supermarket retail remains the easy option for the majority.
Stakeholder relationship management is not necessarily a new concept, but like so many things in the world of 21st century business, we seem to have adopted a label for it.
There's a curious blurring of departmental lines opening up in organisations everywhere, and, planned or not, it appears to be bringing our HR and PR functions ever closer together.