Telling the truth about SME life today

Fiona McNae

Fiona McNae

Fiona McNae is Co-Founder and CEO of Space Doctors, a global cultural and creative consultancy fuelled by the very best of semiotics, cultural insight and analytics. A certified B Corporation, and now proudly part of InSites Consulting, they help organisations become more impactful, meaningful, and relevant by connecting them more deeply with culture. Fiona holds an MBA specialising in Marketing Effectiveness and Agency Accountability and heads an Expert Network of world leading semioticians, academics, design strategists, anthropologists, ethnographers, and data analysts who make up Space Doctors.
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Standing in the bleak torrent of 24-hour news at the moment, you’d be forgiven for not noticing that we’re

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